These Days...Click Thrus Are Equal To Phone Calls
  • 3-4 ad positions per page: 468x60, 120x90 and 120x400 sizes.
  • Banners can click to a bridge page that we build on our web site or a page on the advertiser's website.
  • Specific number of advertisement impressions are scheduled and delivered for each flight/campaign.
  • No visitor accidentally clicks on a banner ad...they respond to the call-to-action. Each click is the equivalent of a phone call.
  • Just as on-air, we limit the number of advertisements online with our banners ads to maximize ROI for all of our advertisers. Being 1 of 3-4 banner ads rather than 1 of 10 is much more effective.
  • Using DART Doubleclick, we schedule a set number of impressions for each flight/campaign. (An 'impression' is considered to be a one time view of the entire ad. by one listener.) These impressions are delivered by determining where on the website the listeners are frequenting the most, e.g. The Event Guide the day before the major station event. Then, the ads are served to that location or another. We can also closely monitor each banner campaign to determine whether creative, scheduling, or other alterations need to be made to ensure maximum results!
There are two options available for banner campaigns. You can choose from FLASH animated banners or animated GIF file banners.
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